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Arsenal agree new partnership worth millions with a new striker the top priority

Arsenal have secured a multi-million-dollar deal with Sobha Realty that will help fund the signing of a top striker target in the summer

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Arsenal Sobha Reality Training Ground
Image credit: Getty Images

While the January transfer window concluded without any incoming player deals for Arsenal, the club are strategically positioning itself for a major summer purchase, primarily eyeing a world-class striker. 

In a significant development, Arsenal have successfully sold the naming rights of their London Colney training ground, marking a lucrative partnership with Dubai-based luxury real estate developer, Sobha Realty.

Effective from this Friday, the training ground will be rebranded as the “Sobha Realty Training Centre” as part of a multi-million pound agreement. The deal includes featuring the Sobha Realty logo on the sleeve of Arsenal’s training kit, showcasing the collaborative synergy between the football giant and the esteemed real estate developer.

This substantial partnership extends beyond mere branding, as Arsenal will tap into Sobha Realty’s expertise for the development of their training facility. The agreement is set to play an important role in creating an optimal environment for the club’s men’s and women’s players, coaches, and support staff for years to come, according to Arsenal Sporting Director Edu.

READ MORE: Arsenal can still conduct transfer business for first-team player despite closure of market

Edu stated, “This is a very exciting agreement that will help us develop the best possible environment for our men’s and women’s players, coaches, and support staff for years to come. We are building a winning team and a winning culture, attention to detail is very important and it’s crucial our people have the right conditions to prepare well and perform at their best.”

Arsenal have been actively investing in the development of its training ground in recent years, with a specific focus on providing tailored facilities for the women’s team. The collaboration with Sobha Realty is seen as a strategic move to leverage the real estate developer’s experience and contribute to the continuous improvement of the training center.

Juliet Slot, Arsenal Chief Commercial Officer, emphasised the significance of the partnership, stating, “Sobha Realty is a dynamic business with big ambitions. Their unrivaled experience will help us understand and explore the opportunities available to us, ensuring we’re always moving forward with world-class facilities for the future.”

The financial windfall from this groundbreaking deal is expected to fortify Arsenal’s financial position and potentially play a crucial role in the pursuit of summer signings. The club has been linked with high-profile strikers such as Victor Osimhen, Ivan Toney, Evan Ferguson, Dusan Vlahovic, among others. As Arsenal aims for on-field success, the collaboration with Sobha Realty marks a significant off-field achievement, pointing at the club’s commitment to excellence and long-term planning.

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