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Adidas forced to address “bottle” shape comments on Arsenal new home kit

Kits manufacturer Adidas have been forced to defend their description of the new Arsenal home kit which has a bottle shape

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Arsenal new home kits
Image credit: Getty Images

Adidas have stepped in to address the controversy surrounding claims that the new Arsenal home shirt for the 2024-25 season resembles the shape of a bottle.

After weeks of anticipation and leaked images, Arsenal officially revealed their new home kit for the upcoming season, featuring the iconic cannon symbol in place of the traditional club crest—a move that pays homage to the club’s rich history. 

This change marks the first time in 35 years that the cannon will adorn the home kit, last seen during the 1989-90 season. The cannon motif, previously featured on other Arsenal shirts, including this season’s away kit and last season’s black away shirt, has garnered praise from fans.

READ MORE: All you need to know about the 2024/25 Arsenal home kit
A screenshot of the Instagram interaction between Adidas and a fan about Arsenal kit shaped like a bottle

Adidas responded to a fan on Instagram about the bottle design (Image credit: @StokeyyG2)

However, amidst the excitement, some fans took to social media to point out that the red part of the shirt, against the white, resembles the outline of a bottle. This comparison sparked jokes and taunts from rival supporters, particularly in light of Arsenal’s past struggles in the Premier League and their current position in the title race.

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Social media platforms were abuzz with comments and memes poking fun at the perceived design flaw. “Why does the red part of Arsenal’s new kit look like a bottle?” queried one Chelsea fan on Instagram, while another user humorously noted, “As if Adidas intentionally made the new Arsenal shirt shaped like a bottle.”

In response to one comment pointing out the bottle-shaped design, Adidas briefly engaged before deleting the interaction. Screenshots of the exchange circulated online, prompting further amusement among football enthusiasts.

Amidst the banter, Adidas maintained a light-hearted tone, responding with an emoji and a dismissive remark to the criticism.

While the design controversy adds an element of humour to the kit launch, Arsenal supporters remain focused on the team’s performance on the pitch, with hopes of securing success in the upcoming season’s competitions.

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